Hiring Protein Powder: How do you Differentiate When Every Product Does the Same Thing?

Friday, September 2, 2011

I feel the same way about protein powders as I do about milk. Despite what the federal government tells me about milk, there's not much more you can do to adorn milk with attributes that make it seem like more than just what it is.

Milk is milk. Organic, or non-organic, noone really experiences any significant loss of value in their life or in their milk drinking experience when they hire the less pricey milk over the more expensive organic milk, or free-range milk. If you are paying extra for your milk, you are likely paying for the marketing campaign. You are still going to get something very basic from milk -- vitamins, calcium, thirst quenching goodness.

Why Do I Hire Protein Powders?

Check out these three pictures of the wall at the local health store. I go here once every two months or so to buy the protein powder and glutamine that I use for my workouts and kickboxing classes.

The difference in prices is really never more than about $3 at most. That's because none of these protein powders do anything more than the other protein powders do. The way the market is presented to the consumer, you would think that there are so many brands because there must be some great mystical secret about protein that every scientist, every packaging expert, and every VP of marketing is laboring over a desk under a hot lamp trying to resolve.

No, I don't think so.

All of these protein powders do the same thing. The real secret is in consumer behavior. It does not matter which protein powder you choose, as long as you do three things when hiring protein powder:

1. Exercise regularly and enhance your weight lifting and workouts with differentiated activities that confuse the muscle groups and lead to profound changes in your body makeup.

2. Sleep well, and at regular intervals, for at least eight hours a night.

3. Eat well, focusing more on vegetables and yes, more protein, to enhance the body's natural repairing and healing and growing mechanisms.

What consumers do by chasing protein marking gimmicks is trade off hard work and the processes of time for a fancy message that is really more about a story being told to the consumer, rather than a story that the consumer tells about his or her own experience.

A choice based on marketing is a choice made at random. An experience is not. Focusing on the real experience of one's own hiring of a product for a job to be done will tell you the truth about almost anything.

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