Treehouse Video: An Intro to Jobs-To-Be-Done

Thursday, February 19, 2009

Jobs-To-Be-Done | An Introduction on Vimeo.

This video will give you a brief introduction to the marketing and innovation framework called Jobs-To-Be-Done.

It provides some insight about how situational context will lead a person to add certain products or services to a consideration set based on the Technical Job Requirements. We also explore how anxiety plays a roll in how a decision to consume is made. We wrap up by talking about how to gather the data that is needed to evaluate the Job that a product does.

Let us know what you think! If you have questions or ideas about how people are hiring your product, we'd love to hear them!.

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